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How To Build a Six-Figure Beginner Program

Operation 36

In this webinar, Matt Reagan, PGA, Co-Founder of Operation 36, breaks down what it really takes to scale an Operation 36 program past six-figures in annual revenue—without sacrificing quality or burning out your staff. 

With over 800 program locations across 22 countries, Operation 36 has become one of the most adaptable and effective long-term development platforms in golf. At the heart of the model is a simple mission: create skilled golfers through structured training, regular play, and measurable milestones—a formula that not only improves retention but also builds predictable, scalable revenue for golf professionals.

In this session, you’ll learn how to:

  • Scale your Operation 36 program to $100,000+ in annual revenue using proven systems and repeatable processes.
  • Start small and grow intentionally based on demand, staffing, and available resources.
  • Leverage the OP36 framework—consistent coaching, measurable progress, and structured play days—to retain more beginners long-term.
  • Create predictable revenue streams by shifting from short-term clinics to long-term development programs.
  • Integrate OP36 with complementary offerings like First Tee and PGA Junior League.
  • Improve student outcomes and parent satisfaction through measurable milestones and regular on-course experiences.
  • Design a scalable program calendar that supports growth without overwhelming your coaching team.

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