Golf Industry Innovation - Operation 36 Golf

How Coach Evan Lambert Builds Trust, Retention, and Results

By Operation 36

"My goal is to have them leave the course with positive thoughts and a plan moving forward.”— Evan Lambert, PGA For PGA Professional Evan Lambert, building a successful golf program is about more than just skills—it's about creating an experience that makes players feel seen, valued, and supported. At Tumble Brook Country Club, Evan has […]

How Jake Martin Built a Thriving Coaching Business Around Relationships and Structure

By Operation 36

When coaches talk about innovation in junior golf development, Jake Martin, PGA, stands out as a leader who doesn’t just follow trends, he sets them. At Big Spring Country Club in Louisville, Kentucky, Jake has transformed his coaching business by putting relationships and structure at the center of everything he does. As Director of Player […]

Coach Maggie Simons on Building Demand and Delivering Results

By Operation 36

When it comes to building a thriving junior golf program, Operation 36 Coach Ambassador Maggie Simons, PGA, of the Pacific Northwest PGA Section, has cracked the code. Her programming consistently fills in minutes, her students are motivated, and her business continues to grow—all thanks to a few key best practices that she’s refined over the years. At […]

New Feature: Announcements Now Available on the Operation Web App

By Amy Boehnert

We’re excited to share a powerful update to the Operation 36 experience — you can now create and send announcements directly from your Operation 36 Web App! Whether you're running multiple programs or managing a busy season, communicating with families just got easier and more efficient — all from the comfort of your desktop. What’s New […]

Product Release: The First Pairings & Tee Time Tool Built for Golf Instruction

By Matt Reagan, PGA

Making On-Course Golf Possible for Every Beginner In most beginner golf programs, players don’t get on the course. Not because coaches don’t want them to—but because it’s nearly impossible to organize without help from the golf shop, spreadsheets, and a lot of back-and-forth. There’s never been a simple easy way to get beginners on the […]

How the Operation 36 Certification Will Help You Grow

By Matt Reagan, PGA

This year Operation 36 will bring back in-person certifications. For years, we have provided an online version of the Operation 36 Certification for coaches to level up their skills so that they can learn the material from the comfort of their own homes. But in 2023, when we were commissioned to help the country of […]

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