Golf Industry Innovation - Operation 36 Golf

Scaling a 1,000+ Student Golf Coaching Business

By Operation 36

Director of Instruction at Dubsdread Golf Academy in Orlando, Steve Brewer, PGA, has grown his coaching business to serve 1,000+ Adults and 110+ Juniors each year. His secret? Systemized instruction, a strong team, and a relentless focus on player development. Turning Good Coaching into Great Programs After nearly two decades of running a successful player […]

How Monica Sanders Elevated Her Coaching at Orinda Country Club

By Operation 36

When it comes to building a thriving junior golf program, Operation 36 Coach and Ambassador Monica Sanders is leading the way! Lessons in structure, engagement, and long-term growth from a coach making waves in Northern California. When Monica Sanders, LPGA, first stepped into her role as Head Golf Instructor at Orinda Country Club, she knew she […]

How Jeff Overholt Creates Loyalty, Community, and Growth in Junior Golf

By Operation 36

When Jeff Overholt, PGA of Canada, launched Beyond the Swing at The Harvest Golf Club in West Kelowna, BC, he knew he wanted to do more than just teach golf skills—he wanted to build a culture. Today, as a successful Operation 36 Coach and Ambassador, Jeff has created a thriving program that not only develops golfers, but […]

How Coach Evan Lambert Builds Trust, Retention, and Results

By Operation 36

"My goal is to have them leave the course with positive thoughts and a plan moving forward.”— Evan Lambert, PGA For PGA Professional Evan Lambert, building a successful golf program is about more than just skills—it's about creating an experience that makes players feel seen, valued, and supported. At Tumble Brook Country Club, Evan has […]

How Jake Martin Built a Thriving Coaching Business Around Relationships and Structure

By Operation 36

When coaches talk about innovation in junior golf development, Jake Martin, PGA, stands out as a leader who doesn’t just follow trends, he sets them. At Big Spring Country Club in Louisville, Kentucky, Jake has transformed his coaching business by putting relationships and structure at the center of everything he does. As Director of Player […]

Coach Maggie Simons on Building Demand and Delivering Results

By Operation 36

When it comes to building a thriving junior golf program, Operation 36 Coach Ambassador Maggie Simons, PGA, of the Pacific Northwest PGA Section, has cracked the code. Her programming consistently fills in minutes, her students are motivated, and her business continues to grow—all thanks to a few key best practices that she’s refined over the years. At […]

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