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Build a Durable Golf Program

Michael Brooks, PGA talks with Zach Allen, PGA, Director of Player Development at River Bend Golf & Country Club, on structuring Operation 36 for juniors and adults — and why Play 9 events became the highlight.

• Operation 36 gives you a clear, year-round programming roadmap
• Play 9 events are the retention engine — not an add-on
• Attract beginners and experienced golfers with the same system
• The curriculum creates consistency across your entire staff
• Clear policies and structure protect program quality as you grow