Fun & social
Weekly Classes
One-hour group classes with golfers at their level — social, high-energy, and built on a proven curriculum you can make your own.
Operation 36 gives you the proven development curriculum, the all-in-one coach platform, and the community to launch player development programs at your facility.
15 years in market · Built by PGA Professionals · Backed by Golf Genius
Class in session 70% of beginners who try golf end up leaving. Meanwhile, families spend their nights and weekends at dance, karate, and soccer — sports built on structured, year-round programs you progress through. Facilities aren't just losing golfers; they're losing kids and adults to the sports that built a pathway.
Transition your camps & clinics into a development program — give campers and clinic-goers a fun, affordable, long-term plan to measurably become golfers.
Camps fill a week. Programs build golfers — and your business.
All golfers start at Level 1, 25 yards from the hole, with one goal — shoot 36 (par) for 9 holes to level up. The program runs on a simple weekly rhythm:
One-hour group classes with golfers at their level — social, high-energy, and built on a proven curriculum you can make your own.
Once or twice a month, players take it to the real course from their level tee. Shoot 36 or better and they level up — celebrated automatically.
Level up! Automated progress tracking celebrates every personal best and level-up — so they re-enroll to keep climbing.
Stack that rhythm season after season, and beginners climb from 25-yard holes to the full tee box:
One golfer, six seasons of enrollments — a junior who joins at 8 is still your student at 14. See the full 12-year junior development model →
The model gives every golfer a common map — but it's your coaching, and the community your programs build, that moves them up it. Op 36 provides the structure that turns lessons into a program, and a program into a career.
Your entire business and player development engine in one platform — from filling programs to celebrating level-ups — built to transform how beginners become golfers at your club.
Your own registration website with online payments, a listing in the Op 36 program marketplace where families search for local programs, and ready-made marketing templates. Open enrollment and watch the roster fill.
See the Coach App
The 6-level curriculum — 72 skills and 100+ organized coaching activities — plus a drag-and-drop lesson plan builder. You never walk to the tee without knowing exactly what Tuesday's class teaches.
Explore the Curriculum
The 9 Hole Event Manager handles RSVPs, auto-generates pairings, and records every score. Celebrations run themselves — level-ups and personal bests are pushed to every family automatically.
See Event Tools
Feed-based announcements and in-app messaging reach every golfer and parent in one place — post once, see exactly who's read it, and stop blowing up their email and text threads.
See Communication Tools
Player profiles show strokes lost and levels climbed over the years; business dashboards track enrollments, revenue, invoices, and drops. One impact report proves it to parents — and to your GM.
See Reporting
Coaching revenue is only the start. Program golfers show up every week, spend across the whole facility, and re-enroll season after season — across 825+ clubs, an estimated $176M in total facility impact. Every facility's numbers are different, so we built an honest calculator that runs the math for yours.
“It's the perfect way to introduce beginners to the game.”
“The framework provided from Operation 36 is unmatched. The structure, organization, sharing of ideas, levels of progression — it's all very helpful as a busy coach and instructor.”
“Operation 36 has altered the way I teach and the way I structure my lessons. It has been and will continue to be the gold standard for growing the game of golf.”
“We have seen such growth in our juniors and now with our ladies program. The ability to track their progress has played a key role in our success.”
A structured development program isn't a pro-shop side project. Public or private, the economics are the same: golfers with a pathway keep coming back — for rounds, classes, food, and gear. Here's the case for your facility:
Turn one-time visitors into weekly regulars. Program families return every week for classes and play days — recurring rounds, range buckets, and shop and F&B spend, all season long.
Protect and close memberships. A development pathway signals long-term value to prospective families — and coached members stay, visit weekly, and spend more across the club.
Either way, your pro wins. The curriculum ends lesson-plan prep and the platform runs the admin — a premier golfer experience, and consistent recurring revenue.
Nobody's stopping you — plenty of pros have tried with binders and spreadsheets. The hard part isn't running the first clinic; it's tracking 60 golfers across levels, seasons, and families, filling the next block, and proving progress to every parent. That's the tool set above — built over 15 years, ready on day one.
Good — don't replace it, feed it. Your camps, clinics, and leagues become the funnel into 8-week Op 36 sessions, and the levels give your existing program a progression backbone and a tracking layer. Everything you run today gets a place in the system. Nothing gets thrown away.
Play days run from level tees, so rounds are fast — a Level 1 nine takes about 90 minutes. A 6-golfer class needs about 2 tee times per play day, and most programs use just 2–5 off-peak tee times a month. Start with one play day a month and grow from there.
Yes — the program runs in 8-week blocks, so you stack as many as your season allows. Even a 4-month season fits two full blocks, and the license breaks even in your first session. Coaches in northern climates run spring-to-fall; indoor facilities run year-round.
That's the national average, and it works out to $30 a class — less than a single private lesson. Families compare it to what they already pay for dance, karate, and travel soccer, not to lessons. And the price is your lever: you set your own program fee.
No — 48% of Op 36 enrollments are adults, and 74% of adult enrollments are women, the fastest-growing segment in golf. The 30–49 age group has grown 425% on the platform. Parents enroll in their own classes alongside their kids; couples join together.
Op 36 isn't a swing system or a teaching philosophy. It's a framework — like a school system is a framework of grade levels and subjects, while every teacher teaches their own way. You're still the coach. Op 36 provides the structure that turns lessons into a program, and a program into a career.
Download the Facility Impact brief above — it's built for exactly that conversation: retention, facility-wide spend, and the three revenue streams, on one page. And once you create your free account, our team is happy to walk your GM or Head Pro through the program too.
