How Do You Build a Coaching Program That Can Grow Without You Doing Everything?
Christopher Westerdahl, PGA, started his Operation 36 program in 2018 with 22 students and taught every class himself. Today, his academy serves 265 students across 15 classes with the support of 23 coaches.
In this free webinar replay, Christopher, PGA Director of Instruction at Sterling Country Club in Houston, Texas, shares the practical systems, staffing strategies, and service standards that helped him transform a small junior program into a robust coaching business.
In this training, you will learn:
Create a world-class experience from the first interaction. Christopher explains how parent orientations, thoughtful onboarding, engaging class setups, and consistent communication build trust with families and immediately communicate the value of your program.
Build systems before growth becomes overwhelming. As enrollment increases, informal processes stop working. Learn how Christopher uses clear operating procedures, defined staff responsibilities, structured class formats, and dedicated communication support to keep the program running smoothly.
Develop a coaching team that protects your program’s quality. The coaches you hire directly influence how families experience your academy. Christopher shares what he has learned about finding, training, and managing coaches who will follow your systems and deliver a consistent experience.
Whether you are building your first group coaching program or preparing to scale an established academy, this replay offers practical ideas you can apply to create a stronger, more sustainable coaching business.
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Want the full session? Watch the free webinar replay here.
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