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Can You Show Your Value to Your Facility?

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Amy Boehnert

If you can believe it, we are officially one half of the way through 2023?! While your facility might be packed with summer traffic, it is a great time to begin thinking about how you show your your yearly impact at your facility. Let's face it--if you don’t, your club will most likely forget how much you did! 

Without Tracking Data You Cannot Show Your Value

Before you can show your value, you first need to track the data that matters! If you coach at a golf facility you should be tracking two sets of data. The first should be your actual coaching business. The second is the facility usage of your students. 

Your Coaching Data

This type of data is hopefully something you already keep track of. At a bare minimum this is the data we suggest you track:

  • Number of programs offered
  • Number of students enrolled in programs and taught in private lessons
  • If you are at a private facility - the number of members and non-members taught 

Facility Usage Data 

For most facilities the big 3 data points that matter the most are rounds played, food and beverage sales, and merchandise sales. As a coach, you should be tracking this info for your students and their families. Other data we would recommend includes:

  • Private Facilities
    • Number of students who renewed their memberships
    • Anyone that became a member because of your programs or lessons 
    • Anyone that upgraded memberships because of your programs or lessons 
  • Public Facilities - if applicable
    • Range usage/range memberships from your students 
    • Yearly cart fees

Save Time and Effort With the Op 36 Facility Impact Report 

Keeping track of all that data is a lot of work. We know how busy you already are coaching, and it is easy to forget how important it is to keep track of all that data. And even though it is 100% worth the time and effort to keep track of it all, why make your life harder than it needs to be. That is why we developed the Facility Impact Report

What would normally take you hours of data collection and countless spreadsheets can now be done with a few clicks. That is the power of having all your data in one place and making sure you track it throughout the year. 

You Have Spent the Year Working Hard. Don’t Forget to Show It. 

We know how hard golf professionals work, and we want to do everything we can to help you show that! In recent years the value that golf professionals bring to facilities has not been fully appreciated. We want to help change that by giving you the power to show just how much you bring to the table. The only way that the game of golf grows is through golf professionals helping new golfers get into the game, and helping those that already play want to play more! You are an integral part of your facility, don’t forget to show it!

To learn more about the Facility Impact Report and the Operation 36 program schedule a free consultation with one of our PGA Professionals today!

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