Golf Industry Innovation

January 28, 2020
If They Don't Play, They Won't Stay - Game-Based Clinics Are Not Enough

The Most Important Lesson We Learned By Almost Going Under  As Ryan Dailey and I were developing what is Operation 36 today, we learned one particularly painful lesson. Like many tough lessons, the insights that we learned ended up becoming our pivotal “aha” moment. And now, it has become the centerpiece of our golf program. […]

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December 5, 2019
The Most Important Question Golf GMs Need to Be Asking

A General Manager that is focused on growing their facility knows that Golf Instruction Programs are imperative to a successful strategy. The right program can introduce new golfers and get existing golfers to play better, increase rounds/memberships, and increase spend at the entire facility. This is true for both private and public facilities.  With the […]

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November 12, 2019
Should every golf facility offer beginner programs? We don't think so.

A Golfer’s First Lesson Trying something new is a vulnerable and brave thing to do. Often it is our first experience with something that most dramatically shapes how we feel about it in the future. How did it make us feel?  This is why believe that if we are going to bring beginners to golf, […]

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October 29, 2019
"Golfers Created" A New Public Industry Stat from the Operation 36 Program

How do you know if a golf coaching program is successful? In the last four years, we have talked to well over 1,000 golf facilities about their programming.  When we ask the question: “Do you have a successful beginner program?” we get an array of answers.  When the coach says “yes,” we like to dig […]

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October 15, 2019
Stop saying "Grow the Game of Golf"

Grow the Game of Golf. If you are in the golf industry this command is thrown around often and loosely. You hear this in almost any conversation, especially around instruction. At Operation 36, we have made a rule internally to not say “Grow the Game.” While growing the game of golf sounds like a worthy goal, why do […]

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Also known as Op 36, we are a team of golf professionals and golf enthusiasts that are aiming to change the way the golf industry introduces and progresses beginners in playing the game of golf.
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 2020 Operation 36, LLC.   All rights reserved.
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Copyright 
 2019 Operation 36, LLC.   All rights reserved.
Privacy Policy
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Terms of Use
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